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About us

We are a manufacturer and publisher of teaching aids for learning the multiplication table, division, addition, subtraction and numbers - responding to needs of children and carers.
Our operations are driven by passion. We show how you can learn while having fun to make learning easy and interesting - in a relaxed mood, knowledge is best absorbed. We give a choice of tools to suit individual needs, enabling the creation of a learning space for each child.

For the past 4 years, we have been designing games and educational tools that make learning an enjoyable experience, blending it with fun and quality time together. Our tools meet the needs of children and their caregivers, supporting them in the learning process.

 

How it started

Since childhood, I have had difficulties with memorisation – whether it was a poem, a foreign language, or learning the multiplication table. What I had to learn by heart just did not come to me. I was good at everything that required logical thinking.I have always been intrigued by the brain – how it functions, its potential, whether we fully utilise it, how information enters our mind and is stored, and what leads us to forget – I was looking for logic in all of this.
After a thorough search, I discovered that the brain is plastic. The information about the brain's plasticity was a breakthrough for me. I then concluded that we can “install” anything we want into it (since the brain adapts, being plastic – to me, this makes sense) – but how do we do that?

At first glance, it seems simple – hmm, you just need to learn it and that's it – meaning repeat it until the information is memorised, and then keep it in your mind until it is firmly “installed.” Alright, fine, but what about a situation where we do not feel like learning something, even though that knowledge would be useful to us?

The next round of searching began: several new books, courses, eliminating processed food, exercise, meditation, contemplation, and then – bam! You need to learn through pleasure, even when learning something is not enjoyable. Well ok, but how can you shift your attitude towards something from negative to positive? Since I had difficulties remembering anything myself, I focused on the multiplication table – on how to learn and memorise it easily. My condition was that it had to be an easy, pleasant, and straight forward process for anyone, of any age! And that is how the “Key” came to be, marking the start of a new adventure.